Participate in the Self-Regulatory Program: Company Information
Start Using the Advertising Option Icon:
Leading marketing and advertising industry associations have established a robust, cross industry self-regulatory program and implemented consumer-friendly principles and enforcement standards regarding online behavioral advertising.
A prominent feature of this program is the call for entities engaged in online behavioral advertising to clearly inform consumers about data collection and use practices through enhanced notice provided via an icon (illustrated above) or link. Entities participating in the program may use the Advertising Option Icon and one of the approved wordings to represent adherence to the Self-Regulatory Principles for Online Behavioral Advertising and as a means for providing enhanced notice of online behavioral advertising practices.
If your organization is interested in finding out about how to acquire the Advertising Option Icon for use in connection with the self-regulatory program, please visit the registration page for instructions.
Who's Participating? Click Here to see a list of companies participating in the Self Regulatory Program.
Register for the Consumer Opt-Out Page:
Third Parties engaged in online behavioral advertising are encouraged to participate in the Consumer Opt-Out Page, where consumers will be able to easily opt-out of some or all participating companies' online behavioral ads, if they choose. If your company is interested in being listed on the Consumer Opt-Out Page, please register to receive information and get started.
Please note that participation in these programs requires separate registration and fees.
Learn How to Implement the Principles:
If you would like to learn more about the Principles please click here. To learn how your company can implement the Principles, please review these Implementation Guide materials:
Report a Complaint
If you believe that you have witnessed a practice or ad that may violate the Principles, you can report the incident to either The Council of Better Business Bureaus (CBBB) or The Direct Marketing Association (DMA). Complaints may be filed by consumers, business entities or other stakeholders.
